Before I built brands for clients, I built one for myself.

Hi, my name is Geri and I’m the founder of Stroncton.

I started Stroncton back in 2016 – not as a business idea, but as a creative outlet.

At that time, I was working a 9–5 job as a technical design engineer, and Stroncton was simply a way to express my obsession with brands from the skate, streetwear and outdoor world.

There was no master plan. Just drawing stuff. Printing it on t-shirts and hoodies. Figuring things out as I went.

What started as a small lifestyle apparel brand slowly became my biggest learning ground. Not only on the design side but on the business side too. And even more on the mindset side.

As the brand grew, I grew too.

In 2019, one thing became very clear to me: Building your own brand is one of the hardest and at the same time coolest things you can do.

So I decided to go all in.

Stroncton constantly pushed me out of my comfort zone.

It made me fail...and it forced me to stand up again and Again and again.

And honestly...this was the best education I could have asked for.

Better than any graphic design university, because everything happened in the real world. On the field. With real consequences.

After a while, people from the community even got the designs tattooed.

That’s when I realized Stroncton had become more than a T-shirt brand.

It formed loyalty. Friendships. Partnerships.

It connected people who shared similar values, mindsets and ambitions.

And that’s when something interesting happened...

More and more businesses reached out and asked if I could do something similar for them what I was doing for my own brand Stroncton.

  • Creating logos that actually mean something.
  • Building clear brand identities instead of visual noise.
  • Carving out strategies for social media, content and merch that feel intentional – not random.

It didn’t take long until I realized: This is exactly where I belong.

Not only building my own brand...but helping other independent business owners build theirs too.

Everything I do today is based on the experience of the last 10+ years:

I’ve built products and launched limited drops.

I’ve managed production, cashflow and community growth.

And I’ve done it while being a husband, a father and building a real life outside of work.

I don’t design brands from theory. I build them from lived experience.

No assumptions. No shortcuts. But strategy, systems and design that are built to sustain in a noisy, fast-moving world.

Why this matters (especially today)

I’ve seen what unclear branding costs. Confusion. Wasted energy. Random marketing. Constant redesigns.

We live in a world where it’s easier than ever to look like a brand.

Templates, AI tools, quick fixes everywhere.

But the easier it gets to create visuals, the more important clarity becomes.

Because when everything looks “okay”, only brands with intention stand out.

Brands with a clear core need less explanation, less marketing pressure and fewer constant reinventions.

That’s what I help build.
Who I work with

I work with independent business owners who:

  • care deeply about what they build
  • want clarity instead of constant guessing
  • are done with one-off design decisions
  • want a brand that grows with them over time

Independent doesn’t mean small. It means intentional.

This can be a solo founder, a local business, a small team or a growing brand – as long as there’s a clear vision and the willingness to build things properly.
Who I’m probably not the right fit for

We’re probably not the right fit if…

  • you’re looking for a quick logo without context
  • you want to copy what competitors are doing
  • you see branding as decoration, not as a system
  • you’re only interested in short-term results

There’s no judgement in that...just honesty.

It’s about process, systems and long-term thinking.

Sometimes I work solo. Sometimes together with trusted partners.

But the approach stays the same: clarity first, design second, sustainability always.

If you’re building something with intention and want a brand that actually supports your business instead of slowing it down...it’s an honor to meet you.

Geri Kriechbaum
Founder, Stroncton Design Co.

 WORK WITH US THE PROCESS